Read customer reviews on MyDentalETC and MDReferrrals!
Dental ETC was designed 'in the trenches' of a real dental office (mine!) to solve real problems and improve effeciencies and patient care. We use it daily to perform complete exams and diagnosis which considers all risk factors and clinical findings. It also helps us prepare proper treatment plans and reports which reflect the current science - treatment plans which won't drift or be forgotten over time. My staff likes its simplicity. It also saves time and reduces confusion. Even considering my bias, it has become an indespensible tool which has made my dental practice more efficient and profitable, and has helped me to deliver a higher level of care.Lee Ostler DDS
Most doctors are compensated for exactly the wrong things: diagnosing and treating disease, rather than preventing and warding off illness.’ (Thomas Goetz , The Decision Tree - Introduction p. XVI.) This is the 'Fees for Disease Model' - not the 'Whealth Model'. The practices that understand the Whealth model (wellness and diagnosing risk factors before disease) will be thrust to the forefront of healthcare. They will attract the best patients in the community, and their compensation will reflect this new thinking from the public.Robert H. Maccario, MBA
Medicine is about to go from analog to digital’ says Craig Mundie, Microsoft’s chief research and strategy officer and health evangelist (The Decision Tree, Thomas Goetz, page 17). The Dental ETC Software is at the leading edge of this transition of what will become the standard of care in the dental profession.Randal T. Hayashi DDS
The Electronic Treatment Coordinator, coupled with the MDReferral system, finally answers two long-standing questions in dentistry; “How can I eliminate protocol drift and achieve clear treatment communication, and compliance, with my staff and the patient?” and “How can I become a trusted member in area physicians’ referral networks?” It’s easily one of the best marketing tools I’ve seen in nearly twenty years of dental marketing.Mark Curtis, President, Curtis Marketing Group
The new My Dental ETC Protocol and Risk Management Software will revolutionize treatment planning and create consistency between dentists, hygienists and others on the dental team. Dr. Ostler has spent years researching the medical-dental connection and overall health risks and has combined that knowledge with new software that makes consistent treatment planning a breeze. Patients receive a "health report" that is unique to them, and you get clinical protocols and treatment plan guidelines that YOU’VE pre-set in the system. The best news - - it’s simple and easy to implement!Vicki McManus RDH, Productive Dentist Academy
"In trolling for a paradigm shift worthy of his commitment, Lee Ostler has latched on to a Significant Emotional Event equal to the revolutions created by cosmetics, implantology, and neuromuscular dentistry. Quite likely the future will show our profession that the impact of the Oral-Systemic Connection will be the most significant of those events we’ve recently experienced.
"Now, because of the new medical literature, attorneys looking for new revenue streams are waiting in the wings and eyeing the potential windfall coming their way. It will not be a happy day at the medical office when a person with gingival disease has a heart attack, stroke or premature birth and then learns that they should have been referred to a qualified dentist to treat their oral infection.
"Dentistry has not to date given medicine anything they can trust as knowledgeable and competent for which to refer to us. Ten or fifteen years ago, those who championed this cause were considered fringe at best and committing malpractice at its worst. Insurance ignored the subject, maligning the provider and proclaiming the fees to be unjustified. Our profession is asleep and "ho hum," in my opinion on the issues that Dr. Ostler has addressed. Dentists who fail to inform the medical doctor of record that the person being cared for in common is a periodontal disease patient are practicing below this standard of care. Dentistry has a solution, but most of us have not been trained on how to approach a physician.
"Medical insurance is paying for perio; liability companies are counseling and admonishing their physician clients to refer; the national press is telling its readers that gum disease could kill them; corporations are beginning to advertise their special product formulas to clean the germs from the mouth so the heart isn’t affected; and most significantly the ADA and the AMA are partnering on the oral-systemic connection.
"The project that Dr. Ostler has chosen with the Physician’s Marketing Handbook and the accompanying "Physician’s Dental Guide to a Healthy Body" (of the Physicians Referral and Education Program - PREP) is distributed because Dr. Ostler wants to make a difference and wants to save lives. The best way to do this is to work with the grassroots of the medical profession in our communities.
"The work that Lee Ostler has accomplished is a remarkable labor! The Physician’s Marketing Handbook assists the dentist in beginning to build a bridge between the dental office and the medical office. My test marketing of the information in the "Physicians Dental Guide to a Healthy Body" to a series of medical doctors has brought the comment that this is great stuff and must be read by all physicians. We are on the right track!
"It’s not rocket science to realize that prescription referral by medicine to dentistry will bring people coming for the reduction of their inflammation and the benefits thereof, but they will also be bringing to the dentist a mouth full of neuromuscular, restorative and cosmetic challenges. While this is true, it remains our responsibility to behave honorably to first and foremost apply the science and fulfill dentistry’s mission to improve health and save lives.
"If this project brings change in the relationship between dentistry and medicine, and medicine refers to dentists this diagnosable but not treatable disease (in their medical offices), and if the physician is fortunate enough to refer the person in need to a qualified dentist, then Dr. Ostler’s objectives will have been achieved. Lives will have been saved."
Omer Reed DDS
"It is truly refreshing when once every decade or so a new idea is born that promises to revolutionize our profession. Since the uniqueness of being a cosmetic dentist has faded ("everybody’s a cosmetic dentist!"), it has many wondering what’s next that can set them apart in a world of sameness. The convergence of important trends being forced upon us is creating a new era in dentistry that will forever and permanently change our practices.
"A major focus in medicine now appears to be systemic inflammation as a major risk factor for many of today’s serious life-threatening medical problems. New medical science is shifting the standard-of-care and malpractice attorneys are now breathing down the necks of physicians over a "new" medical condition called "periodontal disease" (perio treatment is now covered by medical insurance!) Dentistry now finds itself playing a key role in saving lives and in helping physicians avoid malpractice.
"Dr. Lee Ostler has captured the essence of the next major paradigm shift in dentistry with his work on how to market the Oral-Systemic Connection to patients and physicians. The Physicians Marketing Handbook is simply a MUST READ for any dentist serious about learning how to work with and approach medical doctors, and in increasing practice profits by treating the Oral-Systemic Connection.
"Smart dentists will quickly position themselves and learn how to approach physicians by applying and using the marketing principles and tools available in the "Physicians Referral and Education Program" which Dr. Lee Ostler has authored. Since lives are at stake and dentistry can become more profitable and create new streams of patients, dentists would be well advised to embrace the concepts presented in Dr. Ostler’s timely work."
Bill Blatchford DDS
"I have been involved with dentistry and in dental practice coaching for 30+ years. A central focus of this is in teaching dentists how to obtain referrals and nurture relationships with physicians and other health professionals. The physician referral process is an important process to get right.
"I believe that the PREP program fills in many of the missing gaps we have had to deal with. It helps to create a positive first impression and in building the professional relationship necessary to obtain referrals from medical doctors. Mostly it helps our dentists to position themselves in their community as the experts they rightly are.
"The expertly written Patient Report letters provide a great first impression. The Physicians Dental Guide to a Healthy Body or the “Physicians Resource Manual” is the best possible calling card to get the attention of the physician. The “Perio Flags” referral cards combined with the expertly orchestrated free perio consultation, are really the bottom line in making it easy for the physician to take the action needed.
"The ongoing monthly “FaxDrip” newsletters are indispensable to their efforts to maintain regular contact with the doctors in their respective communities and to nurture those relationships. Finally, the methodologies presented in the Physicians Marketing Handbook are vital to teaching the dentist their role in profitably pursuing all things related to the Oral Systemic Connection, in “closing the sale” and in the necessary follow up to ensure a successful program in the dental office.
"We encourage all of our practices to become a “PREP” practice and to use the PREP Marketing System to increase their profits and enjoyment in delegated hygiene services. We invite all others to seriously consider the benefits of utilizing a ready-made solution to doubling-tripling their hygiene productivity and to gaining physician referrals by being properly positioned in their community."
Bob Schulhof, CEO - Center for Dental Medicine
"The PREP marketing program which Dr. Lee Ostler has put together is an incredible physician marketing system. It both educates the physician and establishes a win-win-win for patient, dentist and physician. The Physicians Marketing Handbook is just excellent and has helped us know exactly how to approach the physicians in our area and how to position ourselves in their referral networks.
The opportunity for this with Sleep Apnea and getting Dental Sleep Medicine referrals is particularly significant. Screening existing patients and communicating with physicians about the merits of oral appliances is an idea whose time has come. What’s been missing until now is a methodology about how to interact with physicians that establishes expertise and secures referrals.
The MDReferrals program for working with physicians using the PREP marketing approach has increased our physician referrals significantly and improved our professional relationships. The MDReferrals program is simply the finest system available for approaching physicians and getting referrals."
Michael L. Gelb DDS, MS